Management, Marketing Concentration

bachelors Degree

Marketing Program Overview

Without solid marketing behind it, no product, service or idea can be successful in today's consumer-driven economy. Bay State College's B.S. in Management with a concentration in Marketing will take you to the heart of marketing, giving you the vital insights you need to learn how to create value for today's consumers and businesses: 

  • Get a comprehensive background in all aspects of business management, with an in-depth focus in marketing. 
  • Learn from professors who are successful marketing professionals themselves, providing you with real-world, first-hand knowledge from the front lines of business. 
  • Gain more than 240 hours of valuable, hands-on internship experience, with easy access to the marketing departments of Boston's leading businesses. 
  • Choose to continue your education online with Bay State College's partnership with the New England College of Business, and earn your MBA with only one additional year of study! 

Brand yourself as a marketing professional. Request information about our 4-year Management – Marketing Concentration program today! 

Available In 

Marketing Day Classes 

Discover a diverse but close-knit community of students, faculty and staff at our Boston campus, located in the historic Back Bay neighborhood. 

  • Duration: 8 semesters 
  • Semester Length: 16 weeks 
  • Program Length: 4 years
  • Start Dates:  
    • Spring 2019: Monday, January 14, 2019
    • Fall 2019: Tuesday, September 3, 2019
  • Application Deadline: Rolling Admissions 

Evening Marketing Classes 

If you're busy during the day, Bay State College's Marketing Degree Evening Program gives you the opportunity to learn on your own time. Take evening college courses at our convenient Boston Back Bay campus, or at our satellite location in Taunton, Massachusetts

  • Duration: 16 terms 
  • Term Length: 8 weeks 
  • Program Length: 4 years
  • Start Dates:  
    • Spring 2019 Term 2: Monday, March 18, 2019
    • Summer 2019 Term 1: Monday, May 20, 2019
  • Application Deadline: Rolling Admissions 

Online Marketing Classes 

Earn a degree at your own pace. Bay State College's Marketing Degree Online Program gives you the flexibility to learn when you want and where you want. 

  • Duration: 16 terms 
  • Term Length: 8 weeks  
  • Program Length: 4 years
  • Start Dates:  
    • Spring 2019 Term 2: Monday, March 18, 2019
    • Summer 2019 Term 1: Monday, May 20, 2019
  • Application Deadline: Rolling Admissions 

Sample Marketing Degree Courses 

  • New Product Development 
  • Internet Marketing 
  • International Marketing 
  • Marketing Research 
  • Marketing Strategy 
  • Principles of Marketing 
  • Organizational Behavior 
  • Social Media Marketing 
  • Consumer Behavior 
  • Advertising & Promotion 
  • Brand Management 
  • Strategic Management 
  • Senior Seminar & Project 
  • Marketing Internship I and II

To browse our 2018-19 Course Catalog with course descriptions, click here

Marketing Program Mission 

The mission of the Marketing Program at Bay State College is to provide the highest-quality marketing education, centered on the development of critical thinking, business knowledge, and practical skills, to empower our graduates to pursue successful and meaningful careers. 

Marketing Program Learning Outcomes 

  1. Integrate a set of ethical and legal standards into marketing decision-making. 
  2. Examine and explore the increasing importance of globalization in marketing management, including the identification and appropriate response to opportunities and threats in this global environment. 
  3. Analyze and propose solutions to complex real world marketing and managerial problems. 
  4. Integrate marketing analysis and expertise into a framework for business problem-solving and forecasting. 
  5. Utilize technology and demonstrate presentation skills necessary to compete and succeed in the business world. 
  6. Demonstrate the interpersonal skills required to function as a productive team member in defining management problems, determining alternatives, achieving consensus and evaluating results. 

Employers of Our Marketing Graduates 

  • Marlo Marketing/Communications 
  • Wayfair LLC 
  • Massachusetts Association of Realtors 
  • Allen Roche Group 
  • The Loomis Group 
  • The Best of Boston, Ltd. 
  • Commonwealth Promotions 
  • John Hancock 
  • Extraordinary Wedding 
  • First Night Boston 
  • TD Garden 
  • Anthem Entertainment 

Recommended Minors 

  • Sociology 
    Minor in Sociology and study how people with different characteristics, lifestyles and attitudes help shape society and today's consumer market. 
  • Psychology 
    Minor in Psychology and study the theories behind what attracts consumers to a product or service and their decision-making process. 

Marketing Degree Accreditation 

Bay State College is is accredited by the New England Commission of Higher Education (NECHE, formerly NEASC).

The New England Commission of Higher Education (NECHE) accredits schools and colleges in the six New England states (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont). Membership in one of the six regional accrediting associations in the United States indicates that the school or college has been carefully evaluated and found to meet the standards agreed upon by qualified educators.

Bay State College is authorized to award the following degrees by the Commonwealth of Massachusetts: Associate in Science, Associate in Applied Science, Bachelor of Science.