What to Study for a Business Analytics Degree
In today's tech-centric world, analytics - or the ability to analyze and interpret data - is critical to virtually every aspect of business. From delivering on consumer wants and needs to identifying ways to streamline operations and boost productivity, companies employ analytics in myriad ways on a daily basis.
Launched in 2019, Bay State College's Information Technology with Business Analytics concentration program teaches this increasingly crucial skill, says Oscar Gutierrez, Dean of Faculty at Bay State College. The program is designed to give Information Technology students the fundamental, real-world tools and techniques they need to help companies make sense of the massive quantities of information being collected every day.
"This is not about high-level data science theory - all of our courses are pragmatic," explains Gutierrez, who notes that none of the program's courses require an understanding of sophisticated mathematics. Classes fall into three distinct areas of focus: understanding databases and handling large amounts of data, manipulating late amounts of data to perform insight analysis, and presenting a story that tells what the data is showing. Examples in each category include:
- Data Warehousing: This class gives students a foundation in handling large amounts of data for use in decision making - beginning with how and where it should be stored so that it can be best exploited for analytical purposes. "Students learn techniques and tools that are somewhat sophisticated, but easy to use," explains Gutierrez.
- Business Analytics: Here students learn statistical techniques to make sound analyses based on analyzing large amounts of data. "It covers the kind of predictive analytics and other techniques that a marketing manager or financial manager would ask for of an analyst," explains Gutierrez. Predictive modeling, for example, can be used to forecast consumer demand.
- Data Visualization: Data truly is power - but only if that data is communicated in a way that informs intelligent business decisions. "This course is specifically designed to get students to think about how to tell a story better by using graphics and data streams," says Gutierrez, who says students come away from the course with an understanding of popular business intelligence tools like Tableau and Microsoft Power BI.
Interested in learning more about how to understand and analyze data to help companies make smart choices? Explore Bay State College's Information Technology program with a concentration in Business Analytics.