Fashion Retail Merchandising

Associate Degree

Thank you for your interest in the A.S. in Fashion Retail Merchandising program. Bay State College is no longer accepting applications for this program. Please refer to the B.S. in Management, Fashion Industry Concentration.

What could be smarter than breaking into fashion merchandising? Succeeding at it.

Have a mind for business and a passion for fashion? Bay State’s Associates degree in Fashion Merchandising can help you get those great ideas out of your head and onto the runway.

We’ll start by introducing you to the art and science of merchandising and the business of fashion. You’ll learn about consumer behavior as it applies to design and market research. You’ll study the impact of globalization on the fashion industry. And, you’ll analyze retail management theories and techniques through class discussion—all in a creative and fun environment you don’t find in many college programs.

Plus, our internships and seminar program will give you real hands-on working experience to jump-start your career. And, our Career Services office will help you with everything from identifying the great jobs in fashion to interview coaching.

Do you have a new look in mind? Show us!

Mission

Educate students in the business of merchandise marketing and management, in an academic environment that combines critical thinking skills along with hands-on learning, thus allowing an understanding of relevant issues facing the fashion industry, as well as the global marketplace.  It is the intent that such knowledge may be used to allow graduates the opportunity to pursue fashion careers or to transfer to Baccalaureate Degree programs.

Learning Objectives

  • Develop a practical method for understanding and evaluating consumer behavior through market research.
  • Develop students’ comprehension of the organizational, operational, and human resources techniques specific to retail operations.
  • Allow students to use the creative thought processes that lead to idea generation in all aspects of the marketing plan: product, promotion, price, and place.
  • Further develop students’ abilities to utilize an ethical and socially responsible framework in evaluating marketing plans, strategies, and objectives.
  • Allow students the opportunity to develop an appreciation for the historical d3evelo-pment of fashion and its influence on modern trends.
  • Further develop students’ proficiency in utilizing retail mathematics and formulas in order to competently plan retail sales and inventory levels.
  • Develop students’ critical thinking skills through the use of case analysis.