Online Business Management Degree - Marketing Concentration

By the end of this sentence, we will sell you on a career in marketing using just three words: Bay State College. With our Online Degree in Marketing, we'll show you how.

Year One

  CIS 102

Computer And Information Literacy

This course introduces students to practical information literacy skills necessary to be successful in an era of digital revolution including: the evolution of the computer, Internet, and World Wide Web; application-based projects; database design and usage; and information management and assessment. The course will allow students to develop hands-on experience and proficiency in Internet and library research, Word, Excel, and advanced PowerPoint design.

  PSY 101

Psychology

This course provides an introductory survey to the discipline of psychology - the study of human behavior. Emphasis is placed on the following topics: understanding the major theoretical viewpoints of psychology; the process of human growth and development-biological, emotional, intellectual, and social; personality development; and patterns of normal and abnormal behavior. A student must have a minimum English standing of ENG 101 to enroll in this course.

  MKT 210

Principles Of Marketing

Principles of Marketing exposes the student to the basic concepts, principles, and activities involved in marketing. Students study the role of marketing in businesses and non-profit organizations. Environmental, societal, demographic, and economic factors affecting marketing and the nature of marketing decisions are also explored. Students will learn how to formulate marketing strategies to analyze marketing opportunities and to develop a marketing program, emphasizing product, place, price, and promotion. Students will work in teams to select a product and develop a marketing plan for that product.

  MAT 103

College Algebra

This course reviews and strengthens skills in algebra and logical thinking. The course will begin with a review of linear equations in one and two variables, inequalities and graphing. Additional topics include: literal equations, functions, polynomial, exponential, and rational expressions, factoring, radical expressions and quadratic equations, and absolute value equations. Real world applications will be found throughout the course. Students who have already passed MAT 102 cannot take this course.

  MAN 102

Management

This course prepares students for positions of managerial responsibility, an important aspect of which is responsibility for the action of other people. Emphasis is placed on the four functions of management: planning, organization, leadership, and controlling. Principles relating to decisionmaking, problem-solving, and interpersonal relationships are developed through group discussions and case studies.

  MAN 101

Introduction To Business

This course is designed to help students understand the current business community. Presently, business practices are being affected by many other countries because of their trade and business decisions. Emphasis is placed on how the global economy affects small businesses, corporations, labor unions, personnel practices, stock and bond markets, and budget and trade deficits. Upon completion of this course, students will have a greater understanding of, and interest in, business events, both nationally and worldwide. In addition, students will have a better grasp of future career opportunities available in the business world.

  ENG 102

English II

In this course, students build upon the analytical and writing skills developed in ENG101 with the goal of creating more extensive and sophisticated college papers. Through close reading and analysis of selected texts, students will develop the research and compositional skills necessary for higher level work. An annotated bibliography and a research paper are required.

  ENG 101

English I

In this course, students will develop the writing, analytical, and grammar skills necessary for producing college-level essays. Students are introduced to practical strategies that they can use to think critically, read analytically and respond effectively in writing.The course will cover basic principles of transactional writing and the documentation of source material, as well as a review of some essential grammatical principles.

  COM 101

Public Speaking

This is a course in the fundamentals of effective oral and nonverbal communication that develops a greater ease in expressing one's thoughts effectively. The course focuses on both formal and informal public-speaking exercises.

  WRI 259

Writing For Business

Formerly Business Communications, this course emphasizes the importance of personal and interpersonal relationships in becoming an effective member of an organization. Students work to improve the verbal, non-verbal, listening, writing, editing and proofreading skills necessary for success. Using Microsoft Word, students write various business documents to include formal business letters, business emails, cover letters, resumes, and memoranda. Interview techniques are also covered, along with a continuous review of grammar, punctuation, spelling, and word usage.

Year Two

  ACC 100

Financial Accounting I

This is an introductory course in accounting that will allow students to develop a basic understanding of the language of business. Topics include the accounting cycle, accounting terminology and principles, special journals, current assets including merchandise inventory and current liabilities, cash and internal controls together with the construction and analysis of financial statements.

  ACC 110

Financial Accounting II

This course introduces students to accounting procedures utilized in the issuance and redemption of both equity and debt securities. The valuation of plant assets, natural resources and intangibles. Students will explore the various forms of business ownership such as partnerships and corporations, including analysis of the Income Statement, Balance Sheet and Statement of Cash Flows. Other topics discussed will include the accounting for investments and the time value of money.

  ECO 101

Microeconomics

This course examines the economic problems of the household, the firm, and the individual industry. Principles are developed to explain household consumption decisions, along with firm and industry production decisions. Topics include perfect competition, monopoly, and the government's role in economic welfare.

  ECO 102

Macroeconomics

Emphasis is placed on issues relating to the level of output, employment, income, and inflation. Topics include international trade, money, the federal budget deficit, the labor force, and comparative economic systems.

  LAW 110

Business Law

This course introduces students to the basic legal concepts and principles of business law. It includes consideration of contracts, property partnerships, and corporations. The Uniform Commercial Code is covered in relation to sales, commercial paper, and risk-bearing devices. The case method is used in the application of the legal principles studied.

  MAN 240

Organizational Behavior

This course examines individual, group, and organizational behavior within various business settings in a culturally diverse workplace. Topics covered include management theory, communication, motivation, leadership, managing rewards, stress management, employee counseling, appraisal, employee disciplinary systems, conflict management, training, and organizational development. Throughout the course, students work individually and in teams on cases and business simulations.

  MAT 200

Statistics

This course introduces students to general statistical methods used in collection, presentation, analysis, and interpretation of statistical data. Topics to be covered include frequency distributors, measures distributions, and the application of concepts in statistical methodology. An analysis of research design is also introduced.

Year Three

  FIN 201

Finance

The principle focus of this course is on decisions and actions that are undertaken in light of the firms' objectives. Certain key concepts and commonly used tools of financial analysis are developed. Included are such topics as ratio analysis and financial control techniques. This material provides a useful overview of finance, and the ideas and terminology developed here facilitate an understanding of all the other parts of the course. Topics to be covered include decisions involving working capital, long-term assets, sources and forms of long term financing, financial structure, and leverage and cost of capital calculations.

  MAN 305

Business Ethics

In this course students will first gain a foundation in the classic theories, the principles and concepts of general ethics, then move on to a consideration of ethics in the business world, where professionals are often faced with decisions that have moral and ethical implications. What questions are raised by efforts to create moral environments within organizations? To what extent should social responsibility be a criterion in evaluating the goods, services, and actions of companies? Students will consider diverse views on key issues by reading authors such as Milton Friedman and Peter Drucker. Case analysis and class discussion will be utilized.

  MAN 312

Management Information Systems

This course is designed to introduce students to the fundamental importance that Information and Communications Technologies (ICTs) play in the business world today. Students will explore the issues of systems selection and implementation, knowledge management and IT security, resource allocation and user training. Students will also examine emerging concepts such as cloud computing, telecommuting and mobile computing.

  MKT 321

New Product Development

New Product Development analyzes the process of innovation in firms, focusing on the conceptualization, creation, testing, production, marketing and distribution of new or modified products or services. Through the use of case studies, "deep-dive" exercises and guest lectures from entrepreneurs, students will gain insight into all aspects of new product development practice, culminating in a Group Product Proposal and Presentation.

  MKT 323

Sales Principles And Leadership

This course will center on the strategic role of sales and broader marketing principles within the organization. The course will also explore the management of sales functions in diverse organizations. In adition to mastering the principles and techniques of various aspects of sales, students will be expected to understand the role of factors as diverse as technology and e-commerce, CRM strategies and cost analyses in the selling process.

  MKT 325

Internet Marketing

Internet Marketing explores the challenges and opportunities presented by the Internet in all phases of marketing, including promotion, customer and supplier interfaces, customer relationship management and market research. The course covers issues of search engine optimization, analytics and data mining and user interface design. Students will design a comprehensive web-based marketing strategy for an existing or proposed entity.

Year Four

  MAN 401

Operational Management

This course introduces the student to the primary tasks, duties, and responsibilities of a firm's operating units. Strategies, tactics, and their impact on marketing and finance are examined. Students learn how the operations management process transforms human, physical, and technological resources into finished products and services. The focus of operations management is decisionmaking at the operating level of the firm.

  MAN 411

Strategic Management

In this course students learn strategy analysis, strategy and policy formulation, policy implementation, and control. Students analyze problems in formulating, implementing, measuring, and adjusting strategy to ensure profitability and/or effectiveness in organizations. The use of a SWOT analysis will be used throughout the semester. The course emphasizes team-based projects designed to build knowledge and skills.

  MAN 450

Senior Seminar And Project

Senior Seminar is the capstone course for all Bachelor of Science in Management students, normally taken in a student's final semester. The course provides students with the opportunity to apply their managerial knowledge in various functional areas, including management, finance, operations, marketing, and information technology to practical real-world issues. To demonstrate this knowledge, students will complete a semester-long comprehensive, detailed strategic analysis of a local business or nonprofit organization, drawing upon a range of primary and secondary source material, under guidance from the professor.

  MAN 499

Business Internship

Students will complete a minimum 120 hours on-site in a business internship approved by the Department Chair. The course instructor will meet with the student and the student's on-site supervisor to identify learning opportunities, gauge the student's progress and ensure compliance with the policies and procedures of the organization. Students will complete reflective assignments designed to maximize the learning process of the practical experience they gain in the internship assignment.

  MKT 422

International Marketing

This course deals with the relevance of international marketing. The course starts with the culture of international marketing and the need for understanding of globalization. The thrust of the course is a small to medium sized company and how to set up, understand customer values, delivering value and financing of exports.

  MKT 425

Marketing Reseach

This course focuses on and examines the critical need for customer and market information and the tools and methods available to collect and analyze that information. Topics include identification of information needs, market and consumer analysis, methodology for collection of information, and analysis of data relative to marketing issues. Reviews data and key marketing concepts to help students learn more about marketing tools and uses. Use of the Internet will also help demonstrate how to gather market research data more quickly and efficiently.

  MKT 459

Marketing Strategy

Marketing Strategy is designed to aid students in understanding the process of research, competitor analysis and long-range planning in the marketing field. Students will gain expertise in identifying and exploiting opportunities for growth and entrance into new or underserved markets. As a capstone project, students will develop a comprehensive marketing plan and strategy for a product or service.

Electives

   

Management/marketing Humanities Elective

   

Management/marketing Open Elective

   

Management/marketing Program Elective

   

Management/marketing Science Elective

   

Management/marketing Science Lab Elective

   

Marketing Porgram Elective

   

Social Science Elective

FAQ

As an online student, what kind of support can I expect?

Answer

Our classes are small and our dedicated faculty are available for assistance throughought the duration of each term. Students should not hesitate to contact their instructors for help.

Tech support is available 24/7 online or via phone at 877-312-2846.

Library services are available 24/7. Students can remotely access the on campus library databases and other library resources. During staffed library hours the Bay State College librarians are available to assist students via chat, phone or in person.