A passion for fashion and a degree to make it your life’s work.

If you have a mind for business and a passion for fashion, Bay State’s Bachelor’s and Associate’s degrees in Fashion Merchandising can start you on a successful career path. This program will introduce you to the art and science of merchandising and the business of fashion. When you finish the program, you’ll be ready to start a successful career in one of the hottest industries out there. 

The knowledge you need to succeed.  The program you’ll enjoy as it gets you there.

You’ll learn about consumer behavior as it applies to design and market research. You’ll study the impact of globalization on the fashion industry. You’ll analyze retail management theories and techniques through class discussion. But you’ll do it in the kind of creative and fun environment you don’t find in many college programs.

Career advice. Internships.  A jump start.

The internships and seminar program you have access to through our Fashion Merchandising degree gives you real world experience that will be invaluable as you start your career. Beyond that, our Career Services office will help you with everything from identifying the great jobs in fashion to interview coaching throughout your career.

Call 617.217.9000 to connect with an admissions counselor who can help you get your fashion merchandising career started today. 

1. Develop in students the ability to design and apply market research plans and strategies based upon the study of consumer behavior and psychological theories.
2. Provide a curriculum that allows students to study and apply retail management theories and techniques through class discussion and complex case analysis.
3. Increase students’ understanding of the increasing importance of globalization and its impact on fashion marketing and manufacturing.
4. Allow students to demonstrate competency in solving complex real-world business problems in fashion merchandising.
5. Provide a forum for students to broaden their cultural knowledge through the creative use and analysis of research, inspirational museum materials, and library resources on historical periods in the context of fashion trends, forecasting, and planning.
6. Provide a curriculum that allows students to demonstrate higher-level critical thinking by completing comprehensive case analyses that are multi-faceted  and require solutions derived from the application of cross-disciplinary business and general studies skills.
7. Further develop students’ historical knowledge and contemporary awareness, through exploration of the culture of design and art, of the inner-relationships of emotion, intellect, attitudes, and their collective experiences, as part of the creative process.